Has Mahesh Babu replaced Akshay Kumar as the nation wide brand ambassador of Thums Up? Yes, if the latest pics of Thums Up are anything to go by. Times of India first hinted about this news on March 1, 2012 in an article titled Mahesh Babu goes national. It’s interesting to note that the newspaper links this latest move by Thums Up to the fact that Mahesh Babu was voted as the 5th Most Desirable Man in India in a poll the newspaper had conducted. Whatever the reason might be, this is a huge shift for the actor who has grown from strength to strength for over a decade. Keeping his films aside, he first created a sensation when Thums Up got him onboard as their brand ambassador when Chiranjeevi decided to stop endorsing the brand. In the past few years, he has begun endorsing lot more brands like Navratna Oil, Univercell, Provogue, Jos Allukkas, Idea, Vivel and Santoor. His talent management agency KWAN is one of the primary forces behind the success in terms of signing new brands.
While he has been endorsing all other brands in Andhra Pradesh, Thums Up has decided to launch a new campaign featuring Mahesh Babu across the nation. An ad was shot on Mahesh Babu in Bangkok and it’ll be aired on March 18, 2012. Check out these posters which will be all over the country sometime soon.
(Click on the pic for a larger view)