Hunger Games – A blockbuster soon in offing?

Hunger Games – A blockbuster soon in offing?

Everyone is talking about Hunger Games these days and if the early buzz about this film is anything to go by, it looks like Lionsgate Films which pumped in $78 million to produce this film, have a blockbuster in hand. I had never heard about the film or the book of the same name on which the film is based on. Back in February, when I saw the trailer of the film, I thought it was impressive and when I continued to read about the film on various blogs and websites, I can’t wait to watch the film. The film has been directed by Gary Ross, whose past credits include Sea Biscuit, a film which I liked immensely. The film stars ┬áJennifer Lawrence, Josh Hutcherson and Liam Hemsworth in lead roles. The film’s marketing strategy makes for quite an interesting story. Apparently Lionsgate heavily depended on web to generate the initial word of mouth and the results will put a smile on any studio executive’s face. The trailer doesn’t show what the ‘Hunger Games’ are and the studio has been careful in not giving away anything. Trade analysts are already predicting that the film might take an opening of close to $100 million, which is by far the biggest in 2012. And the studio managed to create all that buzz just with a budget of $45 million for marketing the film. How Lionsgate managed to do it has been well-documented in these articles in LA Times and New York Times. The film is going to hit the screens on March 23, 2012. But the early reviews are already out and one of my favourite magazines, EMPIRE has some glorious things to say about the film – “As thrilling and smart as it is terrifying. There have been a number of big-gun literary series brought to screen over the past decade. This slays them all.” (click on the link to read the full review of Hunger Games). Now, I really can’t wait to watch this film. And I have a big big big crush on Jennifer Lawrence :D

Check out the trailer here :

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